Form follows Feedback

The magazine for Hamburg's design industry

Please note: Our magazine is only partly available in English

What now?

The latest articles at a glance

Form follows Feedback

Medicine is about people. Nevertheless, the technology required for this often lacks a "human touch". UX designer Danny Stoermer takes us behind the scenes at Olympus and explains how he wants to change this.

Spaces in dialogue

Interior design becomes experience design when Studio Besau Marguerre has a hand in it. A look at three very different, yet unmistakably Eva Marguerre and Marcel Besau-designed spaces.

Auf Tuchfühlung mit der Zukunft

Was hat die Demokratisierung von Wäldern mit der Textilindustrie zu tun? Und wieso sagen die Nachhaltigkeitsbeauftragen von Fjällräven so gerne "nein"? Eine Rückschau auf die schwedische Expertise bei der Textile Week 2024.

Meet the Designers

Designers give us a glimpse behind the scenes - and into their creative minds.

Kitsch in dark times

Behind a small shop window in St. Pauli, a fantastic world of transparency and colour opens up to passers-by. Lisa and Jonas, the founders of the jewellery label KITSCH KIOSK, give us a glimpse into their studio.

28 letters

A design studio on a houseboat and a family business with a strong manifesto: the streetwear brand Habibi plays with the aesthetics of Arabic letters to destigmatise writing. The creative duo behind the brand - Imad and Jess - talk to us about their shared vision and the creative path they took to achieve it.

Lilac and lemon yellow

Luzia Hein designs objects, posters and brands with strong colour combinations and a clear design language. We visit the freelance graphic designer in her studio to talk about stamps, sources of inspiration and the impact of design.

Form follows Feedback

Es werde Licht

Leuchtenhersteller GRAU steht für besondere Lichterfahrungen in allen Umgebungen. Wir besuchen den faszinierenden Campus des Unternehmens vor den Toren der Stadt und sprechen mit den Designern, Künstlern und CEOs Timon und Melchior Grau.

Design spots

Portraits of places in Hamburg where design takes place

Spaces in dialogue

Interior design becomes experience design when Studio Besau Marguerre has a hand in it. A look at three very different, yet unmistakably Eva Marguerre and Marcel Besau-designed spaces.

Protest-orientated work

Thomas i Punkt has been firmly anchored in Hamburg for decades. New addition: the OMEN Café above the branch in the city centre. A design tour through four colourful floors.

Industry talks

In dialogue with representatives of the design industry on trends and challenges

Talente suchen, finden, fördern

Wir diskutieren darüber, was der Fachkräftemangel für Hamburgs Agenturen konkret bedeutet und welche Aufgaben Hochschulen und Akademien bei der Vorbereitung ihrer Studierende auf den Arbeitsmarkt haben.

Gestalten mit System

Henning Skibbe und Dr. Martin Lorenz erklären, wie mit den richtigen Gestaltungsprinzipien erfolgreiches Entwerfen für Marken und Nutzer*innen gelingt.

Besser für alle(s)

Burkhard Müller (Chief Digital Officer, MUTBAOR) und Yolanda v. Zitzewitz (Founder, ReDo) beweisen, dass ein ganzheitlicher Designansatzökonomische Interessen und Umwelt vereint.