Melanie Hölting-Eckert began exploring the topic of AI and its impact on creative work in 2023, after many years as a creative mind in agencies and as a freelancer. Today, as co-founder of AITONOMY, she supports companies in the responsible use of AI and talks weekly on the Wunderpanik podcast about the tension between AI hype and holy shit moments.
Friedrich von Borries is a professor of design theory at the HFBK Hamburg. Together with Alexander Doudkin, he is developing Art-of-X.com, an AI platform for brainstorming, validating, and testing ideas and concepts.
Felix May is Director of Consulting at the Peter Schmidt Group. He says: AI can be a partner for creative professionals, helping them to develop ideas and present routes in a convincing manner. In project operations, it is then important to train it to meet the requirements of the respective brand and integrate it successfully into productive processes.
