nextReality trifft Fashion in XR

Is fashion in virtual space the next big hype? Together with nextReality Hamburg, we ask international experts from the design, fashion and tech sectors under the motto "Future of Fashion & XR!". On Monday June 13, the next nextReality Meetup will take place in cooperation with the Design Zentrum Hamburg and the representation of the government of Québec in Germany. You are cordially invited, starting at 6:30pm at the Design Zentrum Hamburg. The event will be held in English.

What is it about?
In the metaverse, collections are already being launched in digital showrooms. Virtual fashion is already generating immense sales, and new, promising business models and distribution channels are emerging all the time: Fashion already takes place virtually, whether in video games or as purely digital garments in the form of 3D designs, which are diligently disseminated by users on social media. And the topics of sustainability and consumer behavior also play an elementary role at the interface of real and virtual fashion. The potential of current developments is enormous - as are the challenges.

In our next Meetup on June 13, we will focus on the current state of fashion and technology. Using case studies such as digital fashion collections, we will discuss the challenges together with international guests and venture a look into the future.

How to participate?

Please email to