Weitere Initiativen der Hamburg Kreativ Gesellschaft ↓
Take your brand to the next level with Brand Lift! Brands with innovative product designs can now apply for the Accelerator.
Through the Brand Lift Accelerator programme, we support innovative design brands from Hamburg and across Germany – whether you’re a start-up or an established brand. We’ll help you take your brand to the next level so that it can thrive in the market in the long term.
In the Brand Lift programme, experts in marketing and sales will guide you through repositioning your brand. You’ll test various approaches and identify the best strategy for you – from e-commerce campaigns and pop-up sales to trade fair appearances. There is a particular focus on professionalising your online marketing, as well as on developing and expanding sales channels into the high street retail sector.
The aim: with our support, you’ll optimise your production chains and sales strategies to establish or expand a successful B2B business, professionalise your online marketing and tap into new target groups.
When?
October 2025 – February 2026
Where?
Hamburg
Apply via our online form. Deadline for applications: 31 August 2026
Apply now
Key areas: Getting to know one another, identifying individual challenges and goals
Key areas: Production readiness and quality assurance, logistics and delivery capability
Key areas: Calculating prices and production costs, scalability of product volume, mixed costing, capital reserves
Key areas: Sales, marketing and promotion
The participants test their product presentation and practise their B2C sales pitch at the pop-up design market at the Design Zentrum Hamburg.
Focus: turning customers into a loyal community
Free Plug & Play Stand
Key areas: Marketing, digital presence, business development
Key areas: analysing actions, reflecting on what has been learnt, planning the next steps for further development
In our application form, we ask for the key details about your brand and your team. You will also need to submit a portfolio showcasing your products.
Please note that it is not possible to save the application form to submit it at a later date. You should therefore check all the questions carefully before you start filling it in.
Designers or entrepreneurs who run their own design brand, are already successfully selling products, and now wish to take the next step towards a national B2B business. The programme is also aimed at brands that wish to make handmade one-offs or small batches available to a wider customer base.
Brand Lift is not aimed at fashion brands. Funding opportunities for the fashion and textile industry can be found at FABRIC – Future Fashion Lab.
Yes and no – your company or place of residence does not have to be in Hamburg. However, the Brand Lift programme takes place in Hamburg. You should therefore be able to attend the sessions in person on the scheduled dates.
Our expert jury will evaluate all applications that meet the requirements according to the criteria of a) unique selling points of the product range and b) expansion potential in terms of the scalability of production and sales markets. On September 8, the most promising brands will be selected from all applications and notified as soon as possible.
During the Brand Lift, you will receive €1,500 in funding as a subsidy. This is intended to give you the opportunity to offset material costs, labor costs, and external services involved in revamping your media presence, presentation materials, and sales documents.
If you have any questions about the programme or the application process, please feel free to contact us by email or phone:
040 237 2435 -10
