The tasks and understanding of design have changed and developed significantly in recent decades: In the past, designers were primarily seen as specialists in the aesthetic design of products and services, but today they are increasingly entrusted with the design of highly complex processes and social systems as well as the communication and mediation of project content.
We are convinced that good design can make complex technical developments and innovations understandable and tangible. We believe that design and design methods have the potential to significantly drive the economic success of products, business models and services as well as technical and social developments.
Designers are involved in these processes as external service providers and internal employees and, above all, are also economically relevant, as they can be involved in all parts of the value chain. They always work in a user-focused, solution-oriented manner and remain flexible in their working methods. We see design as a key discipline that can help to overcome the challenges of our time. For example, designers offer solutions for making products recyclable, optimizing complex processes or making social systems more inclusive.